Your Expert Insights 🤝
Our Expert Storytelling

You're the best at what you do.

But what you do best... well, it isn't Linkedin or Twitter.

Hey, no judgment here.  You're busy building your business.

But you’ve seen others multiply their success due to their Twitter or LinkedIn presence.

That's where
Signal comes in...

Signal is an executive branding agency that elevates your reputation by creating high quality content from your expert insights.

You can trust Signal, because it was born from Workweek, a media company that has cracked the code on a process for building reputations for industry experts.

And the results speak for themselves:

  • The Wolf of Franchises has grown to more than 120,000 Twitter followers, 30,000 newsletter subscribers, and then launched Krokit, a vertical software company supporting the franchise industry
  • Daniel Murray has grown his newsletter to more than 100,000 subscribers in less than a year, has been asked to keynote numerous industry events, and has a podcast in the top 25
  • Hebba Youssef, in less than 10 months, has created the largest HR newsletter subscribers in the country with more than 120,000 subscribers and the fastest paid community for HR professionals
Average increase in leads for our customers
Followers Gained Through Linkedin & Twitter
Average hours you will save per month


Other Ghostwriting Agency

Full-time strategists and writers so you don't have to work with part-time freelancers
Proprietary tech to allow you to record yourself to prompted questions and commentary
Will guarantee a result, whether it's newsletter subscribers, podcasts downloads, or B2B leads
Only works with operators, entrepreneurs, and investors who are knowledge experts
Start my application now
Cut the Noise

There's a lot of noise online.

It's getting more difficult to stand out among the chatter.
Too often people confuse simply having something to say with making an impact, but we know that's not true. The reality is that if your content that's being shared online isn’t positively impacting your reputation and providing value, it's just noise. We only focus on high-quality content that resonates with the intended audience.
The Vault

You're busy. We get that.

The last thing we want is to be yet another thing distracting you from your day-to-day.
We’ve taken advantage of tools that allow you to communicate with us via recorded videos and voice notes in order to allow us to work with your schedule, not against it. This recorded content will live in The Vault, allowing our team to create content without the need for extraneous calls.
Guaranteed Results

We are so confident

in our process we are willing to guarantee a certain result with every customer we work with.
We work with each of our clients to identify their primary goal. Whether your goals are to gain newsletter subscribers, engage with certain people, or simply to grow your overall following, we have the tools and resources to make this happen and will collaborate with you every step of the way.

Who is S!GNAL for?

While we've tested our personal brand building approach across a variety of industries for a wide array of clients and seen success in all markets, our proven strategy works best for individuals who fall in one of these 3 categories.


As a creative, you have countless invaluable insights that are locked up in long-form content, but you're struggling to promote your brand, distribute your content, and share those ideas at the same time. The Signal team will help identify high-value content, optimize it for social media, and share it with the world.

Ambitious Founders

Your title may be CEO, but your job description includes financial analyst, marketing expert, customer success associate, sales manager… and it all falls on you. What about your company’s content strategy? What about your content strategy? Signal’s team of social strategists can help you grow your sphere of influence in the industry.

Agency and Service-Based Business Owners

Attracting new clients and new partners is a sisyphean task. But, a personal brand flips the script. By leveraging platforms like Twitter and Linkedin, the Signal team can help establish you as a voice of authority within your industry, attracting the attention of peers and clients alike.

Why work with S!GNAL

Signal isn’t yet another agency filled with outsourced content creators and an army of Twitter bots. We’re a new breed of content consultants, grown out of the sharply honed ability to create, cultivate and grow a personal brand for newsletter creators, thought leaders, and industry experts. After working hard to develop our own strategy and operations, we took a hard look at the industry and realized how much others could benefit from thoughtfully curated LinkedIn and Twitter content at scale. We’ve cracked the code on what topics and strategies work best and our goal now is to help executives and leaders build an audience and grow their sphere of influence within their specific industry.

What's Your Signal?

Worried that we aren't the right fit for you? No sweat. We've worked with execs and creators in a variety of industries. Just fill out the form or email us directly.

Get in touch now